North Olympic Peninsula
The Olympic Peninsula in Washington includes Olympic National Park plus a number of shoreline, forest, historic town, event and other attractions. The region attracts Northwest residents, as well at visitors from throughout North America and internationally. Our work in this region has involved a detailed profile of visitors, analysis and assessment of attractions, primary market area survey (the Puget Sound region, in this case), identification of partnership opportunities, and assessment of marketing activities. We made recommendations for establishing new marketing partnerships, establishing and enhancing web-based marketing programs, priorities for marketing expenditures, and suggestions for additional research.